I haven’t seen this reported in the usual coverage sources, so maybe I can get some traction on this one.  Microsoft is going to have one hell of a time figuring out what to do in Australia if the takeover goes ahead.  They can’t do a plain merger between the two companies here because they’ve aligned themselves with competing Free To Air TV networks 😀

I had forgotten about this myself, but one of our local newspapers just pointed it out and it’s sure to complicate matters.  Microsoft joined with Channel Nine at least 4 or 5 years ago to create ninemsn, and a couple of years ago Yahoo managed to score a deal with Channel Seven and created Yahoo!7.  (For the curious, our other major networks are Channel Ten and ABC – unrelated to the American ABC channel – and both run their own websites).

If Yahoo becomes a part of Microsoft I doubt either network will be willing to put aside years of fierce rivalries just because their website partners have become the same company.  On top of that, all of our FTA networks have been making a big push in the last year or so to have a website and/or podcasts for their popular shows (particularly the talk shows) and if they have to change their website address it’ll only confuse the market share they’ve worked so hard to build.

If it does happen, I’m going to sit back and watch the fireworks 🙂

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